A Unique Billboard Advertisement

While vacationing in the Dominican Republic a couple of summers ago, I came across a billboard I have not yet seen in the U.S. I am sure the U.S has some out-there billboards, but this one in itself is extremely unique and eye-catching. The Dominican Republic’s national beer, Presidente, advertises its product via a huge, free-standing refrigerator located high above the ground. Centered usually in the middle of a traffic light, or just on the outside of it, it opens its doors every 15 minutes to display rows and rows of giant bottles of Presidente beer. It is really unusual to see such an enormous advertisement so up close, especially one that is so familiar that you use every day in your own home. Presidente does a great job of advertising this beer because a person cannot drive by this ad without looking at it, or to a greater degree, turning their head around in the car to see it again. Many locals are still impressed with this enormous refrigerator even though they see it every day. With such a great advertisement, it is no surprise that Presidente is the Dominican Republic’s #1 selling beer.