Flat Earth Chips Positioning

According to Flat Earth chips’ commercial, they appear to be targeting middle-aged women who want a good serving of daily nutrition, yet still desire tasty foods like chips. But upon visiting their website, I was certain the product was targeted to very young children because of the game offered on their website. The game I played was to get all of Flat Earth’s fruits in a separate basket to form Flat Earth flavored chips, and it reminded me of the game children play to get all the squares into the square hole, circles into the circle hole, etc. The positioning of their product from their website and their commercials clearly did not match: what woman would sit at a computer and drop virtual fruits into a basket? They would not, but perhaps her children would. To change this mix-up, I would incorporate children to the commercial, promoting that the chips are healthy for children too. That way, both the mother and the child can enjoy the same good-tasting food item. It’s a chip for the whole household! And by adding children, the children can enjoy the fun online game and the mothers can potentially teach their kids about fruits and healthy servings. If the brand were to position itself entirely to college-age students, like myself, they could promote their chips as the healthy alternative to the abundance of unhealthy chips out there that so many of us consume. Girls especially are worried that they will gain their “freshman 15” (pounds) upon entering college. So with these chip girls can eat and only fill their bodies with a good nutritional serving of fruits and vegetables! “Freshman 15? Not with Flat Earth Chips!” They can also advertise their product as an on-the-go chip for those college students who are in a rush and need a healthy snack.